
In the travel industry, the first Saturday of the new year is known as Sunshine Saturday. It’s the day when bookings spike as people lock in summer holidays and give themselves something bright to look forward to. The festive bubble has burst, inboxes are full again and here in the northern hemisphere the days are short, cold and, if you’re in the UK, reliably damp. Dreaming of blue skies and warm evenings can feel like a lifeline.
And it works. At least, it feels like it does.
But I’ve found myself increasingly curious about what’s really going on in moments like that. Is it genuinely the future holiday that’s lifting our mood or is something else at play – something much closer to home and far more accessible?
The promise of sunshine
There’s nothing wrong with booking a holiday. I love having trips in the diary myself. That sense of anticipation can feel energising, especially when life feels a bit flat. Yet if we slow down for a moment, it’s worth asking where that lighter feeling is actually coming from.
The plane ticket hasn’t changed anything yet. The weather outside is the same. Work hasn’t eased off. And yet, inside, something shifts.
That question – what really creates our experience of life – has been quietly shaping how I see the world for several years now.
A different way of understanding experience
This way of looking at things first opened up for me when I was “restructured” out of a role at work. A colleague handed me a copy of Clarity by Jamie Smart. I’ve read it several times since, and I’ll be honest: the first read made sense mainly at an intellectual level. It felt interesting, even logical, but also slightly out of reach.
I kept trying to think my way into a deeper understanding of what Jamie was pointing to. That approach didn’t get me very far, or at least it didn’t last. Over time, and especially through working with my own coach who trained with Jamie, something began to settle in a more lived, practical way.
The core insight is simple, but not always easy to see at first: our feelings don’t come from our circumstances. They come from our thinking in the moment.
What this looks like in real life
This doesn’t mean life suddenly becomes smooth or that bad days disappear. They don’t. I still have moments of frustration, and I can still be grumpy enough to test the patience of those around me. Fitness helps, rugby helps, getting outside helps – but none of those are magic fixes.
What has changed is how quickly things pass. When I’m irritated, it doesn’t hang around as long. When a low mood turns up, it feels less personal and less permanent. I’m not trying to “fix” it or analyse it away. I’m more willing to let it move on in its own time.
It’s also clearer to me now that the things we point to as the cause of our feelings – a comment, a result, the weather, a lack of sunshine – aren’t the source. They’re the content of our thinking, not the engine behind it.
Sunshine Saturday is a great example. It’s not the holiday that lifts the mood. It never is. It’s the hopeful thinking that briefly shows up alongside the idea of it.
Perspective under pressure
This can sound glib if it’s not grounded properly, and that’s not my intention. Some people face challenges that are genuinely overwhelming. This understanding isn’t about minimising that.
One of the clearest illustrations of this perspective comes from Viktor Frankl, the Austrian psychiatrist who survived Nazi concentration camps during the Second World War. In unimaginable conditions he observed that while everything could be taken from a person, one thing remained: the freedom to choose how to respond internally. His experience didn’t make suffering disappear but it showed that even there the source of experience was not purely external.
That’s not a benchmark to live up to, but it is a reminder of what’s possible.
As the year unfolds
As we move through the foothills of 2026, with summer still feeling a long way off, there’s nothing wrong with dreaming of warmer days. If that lifts your mood, enjoy it. Book the trip, browse the photos, imagine the sea.
Just remember this: the feeling isn’t coming from the future. It’s coming from you.
As Wayne Dyer put it, when you change the way you look at things, the things you look at change. Seeing that for yourself, even briefly, can make a quiet but lasting difference.



